Hyat/ Dua Lipa “New Rules” music video: How it lead to massive exposure and success for both brands (8/16)
When and how to work with influencers (9/16)
How influencers can create more successful long-term relationship with brands (8/14)
How to spend less and get more when working with influencers (9/14)
Influencer marketing is the new product placement (10/14)
Where people go wrong with influencer marketing (11/14)
How to find the best influencers for your brand (5/20)
How choosing the right influencer can lead to massive success (7/20)
The ins and outs of influencer marketing (9/20)
The best person to hire for influencer marketing (15/20)
Full interview (20/20)
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The secrets to the success behind Marie Kondo's "The Life-Changing Magic of Tidying Up" and other major best-sellers (4/11)
Full interview (11/11)
Advice for influencers: Treat brands as well as you treat fans (9/25)
Brand building: Why you have to plan strategically for each platform (10/25)
Full interview (25/25)
How to use PCM to select an influencer or cast a commerical (9/18)
Leonardo Dicaprio and Tom Cruise: The personality type that generates box office revenue (12/18)
Full interview (18/18)