OPTin | Jonathan Skogmo | Breaks down how his company generated 80 million followers and 3 billion views per month

Jonathan Skogmo

Breaks down how his company generated 80 million followers and 3 billion views per month.

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20 Exclusive Videos

Jon Skogmo breaks down the strategies and growth hacks he used in building Jukin Media the top viral content company in the world.

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About Jonathan Skogmo

Jonathan Skogmo is Founder and CEO of Jukin Media. He is executive producer of “World’s Funniest” on FOX, "Now That’s Funny!" on Channel 5 (UK), and the international TV series "Fail Army," which airs in more than 221 territories worldwide. Prior to Jukin, Skogmo produced shows on MTV, CMT, Discovery, and truTV. As Founder and CEO of Jukin Media, Skogmo oversees all day-to-day operations of the company, including licensing, syndication, acquisitions, programming and production. The company receives close to 3 billion monthly views across digital platforms, and it licenses video content to premiere entertainment networks, publishers, brands and platforms throughout the world. Jukin Media has more than 120 employees, with operations in Los Angeles, New York and London.

Topics Covered

  • Leveraging licensed clips to generate 80 million followers

  • How to leverage other peoples (licenced) content to grow an audience

  • The power of leveraging other peoples (licenced) content to grow an audience

  • Most viewed video on Facebook this year

  • Nearly 3 billion views a month purely organic

  • The importance of testing in organic growth and shareability

  • Every social platform has a different audience

  • How recreate Netflix’s success to built your own audience

  • Youtube strategy: Being agile is critical

  • Strategy: Youtube vs Facebook

  • What causes someone to share a piece of content

  • Discovering the value of licensing viral content

  • The creation of Jukin Media the largest viral clip licensing company in the world

  • The value of building a global brand

  • How a media empire was built with licensed viral content

  • Advice for building digital company or brand from scratch

  • Advice for entrepreneurs

  • The secret viral weapon of corporations, brands and TV shows

  • The content in Jukin Media’s library

  • The importance of shareability - nearly 3 billion views a month

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