Erick Brownstein
Breaks down how is company consistently creates viral videos with billions of views
About Erick Brownstein
Erick Brownstein is a new media strategist and entrepreneur who helps brands succeed online. As the Chief Strategy Officer of Shareability, he leads the ongoing development of a marketing machine (team, process and tech) that helps brands explode video content across social platforms. Shareability has an unprecedented track record for successfully creating blockbuster viral hits for global brands & superstars including AT&T, Pepsi, the Olympics and Cristiano Ronaldo.
Topics Covered
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The core insight behind the success of Cristiano Ronaldo’s most viral videos
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How to determine the success of a video
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The key element to getting over 1.6 billion views
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From idea to distribution: The process of creating viral videos
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Tools and processes that help determine which content will go viral
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Tips for content testing and why it’s essential
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John Cena/Cricket case study: Why building a relationship with your audience is essential before going for a sale.
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Hyat/ Dua Lipa “New Rules” music video: How it lead to massive exposure and success for both brands
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When and how to work with influencers
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The story behind Shareability and how they have generated billions of views
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How to determine what content to create when you have a small budget
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The importance of providing value with your content
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How to tailor content to match different social media platforms
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How to make the most impact with a piece of content
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A strategy to raise social page engagement
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Full interview
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