OPTin | Mike Jurkovac | How to build massive brands through content

Mike Jurkovac

How to build massive brands through content

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7 Exclusive Videos

Mike breaks down his experience working with some of the largest celebrities in the planet. He breaks down how to leverage content to build massive brand awareness.

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About Mike Jurkovac

Emmy award winning director/producer and creative director of The Black Eye Peas. His recent projects also include work for RAM Trucks, G-Ro and UNICEF, and videos with artists will.i.am and Ty Dolla $ign. Mike Jurkovac, has taken his extensive work with brands and recording artists and tailored it to the unique needs of music and Madison Avenue. His credentials were already impressive working with such worldclass recording artists as Alicia Keys, John Legend, David Guetta, Timbaland, Snoop Dogg, K’naan, Fergie, Miley Cyrus, Charlie Puth, Pitbull, Ty Dolla$ign and Justin Timberlake, and with brands such as Intel, Fiat Chrysler Automobiles (FCA), Snickers, Coors, Western Union, Victoria’s Secret and others.

Topics Covered

  • Working with The Black Eyed Peas

  • Brands

  • Leveraging/attaching brands to content

  • Testing content

  • Emotional connection to content

  • The strategy to successful content

  • Secret to Content - Michael Jackson story

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