OPTin | Sam Baldoni | The history of product placement and how to build successful relationships with influencers

Sam Baldoni

The history of product placement and how to build successful relationships with influencers

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14 Exclusive Videos

Sam Baldoni shares strategies for branded entertainment through product placement and influencer marketing.

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About Sam Baldoni

Sam Baldoni is the EVP of Business Development at Buttrfly, a platform that connects influencers to brands via AI technology. Additionally, Sam is the Vice President of Brand Partnerships and Executive Producer at Wayfarer Entertainment.

Known as a marketing visionary, Baldoni has enjoyed a long and successful career in the entertainment industry.  He is widely known as one of the founding fathers of the multi-billion dollar product placement business. He launched Baldoni Entertainment while lending his advertising and product marketing expertise on Steven Spielberg’s Gremlins. The company quickly became the most profitable product placement company in the industry, and worked on nearly every major feature film with every major studio. Baldoni also successfully incorporated product placement into television and worked with all of the major networks, including leading production companies such as Spelling Entertainment.

Topics Covered

  • Working with Spielberg in product placement

  • How companies benefit from branded entertainment

  • How to get a brand to finance the production or distribution of your content

  • Listening is an essential key to winning business and brand partners

  • How brand integration can enhance the image of products and companies

  • How to organically fit products into a movie or television script

  • The importance of targeting in product placement

  • How influencers can create more successful long-term relationship with brands

  • How to spend less and get more when working with influencers

  • Influencer marketing is the new product placement

  • Where people go wrong with influencer marketing

  • Why having a unique value proposition can help you get ahead in your industry

  • How to win the trust of huge global brands

  • Full interview

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