OPTin | John Seifert | The important elements you need in building a long lasting brand in todays market

John Seifert

The important elements you need in building a long lasting brand in todays market

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Shows importance of data and analytics today.

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About John Seifert

John is a 38-year veteran of Ogilvy & Mather Worldwide. He was appointed Worldwide CEO in January 2016 after leading the revitalization of Ogilvy’s North American operations since 2009, resulting in strong revenue growth, digital transformation, diverse talent recruitment, and outstanding new business development. John was previously Chairman of O&M’s Global Brand Community, a portfolio of 25 global clients representing over $1 billion in annual revenue.

Topics Covered

  • Importance of data and analytics today

  • Importance of testing

  • Now is the best time to start a new brand

  • How to build a long lasting brand

  • Content to brands

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