OPTin | Jeff King | Why PIXAR, Bill Clinton, and NASA all swear by the Process Communication Model (PCM)

Jeff King

Why PIXAR, Bill Clinton, and NASA all swear by the Process Communication Model (PCM)

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18 Exclusive Videos

Jeff teaches how to apply the Process Commiunication Model (PCM) to get people to share and connect with your content.

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About Jeff King

Jeff received a Bachelor’s Degree in Sociology from Emporia State University and a Master’s Degree in Social Work from Newman University. As the son of retired teachers it is no coincidence that in January of 2012 he became the Head of School at MUSE School, CA. Jeff helped design the MUSE School Learning Plan, which is a specific and progressive way to engage students to learn. This Learning Plan includes two of Jeff’s other passions, the Process Communication Model and Self Efficacy. Jeff finds his sweet spot when he is teaching individuals of all ages how to communicate better, to be efficacious, and to follow their passions.

Topics Covered

  • What is the Process Communication Model (PCM)?

  • The six different ways that people perceive the world: Thoughts, feelings, values, reactions, inactions, and actions

  • How Pixar uses PCM to drive box office revenue

  • How PCM helped Dr. Terry McGuire select astronauts for NASA

  • How Bill Clinton used PCM to win the presidential election

  • How communicating effectively can help us solve the world's most challenging problems

  • The golden rule of effective communication

  • How to apply PCM to marketing

  • How to use PCM to select an influencer or cast a commerical

  • Dollar shave club: The strategy that gets people to share your content

  • The value of leveraging PCM for CEOs, start-ups, and large organizations: How to save time, motivate your team, and improve your sales

  • Leonardo Dicaprio and Tom Cruise: The personality type that generates box office revenue

  • Two reasons that some people never see eye to eye

  • One reason Hillary Clinton lost the 2016 Presidential Election

  • Why what you say doesn't always matter: How Trump's communication style helped him win the election

  • How non-profit organizations can reposition messages to save the planet

  • How the PCM helps school districts communicate more effectively with parents

  • Full interview

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